Marketing, B.S. - Social Media, Digital Marketing, and Artificial Intelligence Concentration
Please see the full requirements for the Marketing, B.S., in addition to the concentration requirements below.
| Code | Title | Credits |
|---|---|---|
| MKG 181 | Principles of Marketing | 3 |
| MKG 305 | Integrated Marketing Communication | 3 |
| MKG 313 | Consumer Behavior | 3 |
| MKG 381 | Digital Marketing | 3 |
| MKG 382 | Social Media Marketing | 3 |
| MKG 383 | Digital Analytics | 3 |
| MKG 384 | Content Marketing | 3 |
| MKG 385 | Marketing AI Applications | 3 |
| MKG 386 | Marketing Agents and LLMs | 3 |