Digital Marketing, Analytics, and AI Concentration
Course List
| Code |
Title |
Credits |
| ACC 601 | Strategic Accounting Analysis & Planning | 3 |
| ECO 625 | Economics for Managers | 3 |
| MGT 611 | Data Mgmt & Analy for Decision Making | 3 |
| MKG 631 | Marketing Strategy and AI | 3 |
| FIN 610 | Financial Management | 3 |
| MGT 673 | Operations & Supply Chain Mgmt | 3 |
| MGT 670 | LWI: Princ of Organizational Behavior | 3 |
| MKG 637 | Social Media Marketing & DA | 3 |
| MKG 638 | Big Data Analytics & ML | 3 |
| MKG 639 | Content Marketing & GAI | 3 |
| MKG 641 | Agents Interfaces & LLMS | 3 |
| MGT 691 | Business Research Strategy and Planning | 3 |