Marketing, B.S.
| Code | Title | Credits |
|---|---|---|
| General Education Requirement | ||
| Additional Courses in the Major (not included in Major GPA) | ||
| Ethics | ||
or PHI 320 | Business Ethics | |
| Two Courses in Accounting | ||
| ACC 111 | Financial Accounting | 3 |
| ACC 112 | Management Accounting | 3 |
| Three Courses in Economics | ||
| ECO 102 | Principles of Microeconomics | 3 |
| ECO 103 | Principles of Macroeconomics | 3 |
| ECO 300-level | 3 | |
| One Course in Law | ||
| LAW 205 | Legal Env of Business | 3 |
| One Course in Managing Organizations and People | ||
| MGT 160 | Management Principles | 3 |
| One Course in Finance | ||
| FIN 320 | Corporate Finance I | 3 |
| One Course in Operations | ||
| MGT 390 | Information Systems for Business | 3 |
| Three Courses in Quantitative Analysis | ||
| MAT 101 | Math for the Liberal Arts | 3 |
| MAT 102 | Intro Statistics | 3 |
| ECO 231 | Business Analytics | 3 |
| Eight Courses in Marketing | ||
| MKG 181 | Principles of Marketing | 3 |
| MKG 305 | Marketing AI Communications | 3 |
| MKG 311 | Marketing Research (WI) | 3 |
| MKG 313 | Consumer Behavior | 3 |
| MKG 325 | International Marketing | 3 |
| MKG 336 | Omni Channel Marketing | 3 |
| MKG 354 | Marketing AI Analytics | 3 |
| MKG 490 | Marketing AI Strategy | 3 |
| One additional 300-level MKG course | 3 | |
| One Senior Capstone Course | ||
| MGT 460 | Business Strategy & Policy | 3 |
| Four Business Electives | ||
| Select any four Business Elective courses of MGT, MKG, FIN, ECO, ACC, BUS (May Include Co-op and MBA options) | 12 | |
| Three Elective Courses outside the College of Business | 9 | |