Marketing, B.S.

Course Work Required

Two Courses in Accounting
ACC 111Financial Accounting3
ACC 112Management Accounting3
Three Courses in Economics
ECO 102Principles of Microeconomics3
ECO 103Principles of Macroeconomics3
ECO 300-level3
One Course in Law
LAW 205Legal Env of Business3
One Course in Managing Organizations and People
MGT 160Management Principles3
One Course in Finance
FIN 320Corporate Finance I3
One Course in Operations
MGT 390Information Systems for Business3
Four Courses in Quantitative Analysis
CIS 232Microcomputer Applications for Business 13
MAT 101Math for the Liberal Arts3
MAT 201Business Statistics I 13
ECO 231Business Analytics3
Eight Courses in Marketing
MKG 181Principles of Marketing (Eight Courses in Marketing)3
MKG 305Integrated Marketing Communication3
MKG 311Marketing Research (WI)3
MKG 313Consumer Behavior3
MKG 325International Marketing3
MKG 336Omni Channel Marketing3
MKG 354Marketing Analytics3
MKG 490Strategy & Innovation in Mkg3
One additional 300-level MKG course3
One Senior Capstone Course
MGT 460Bus Strategy & Policy3
Four Business Electives
Select any four Business Elective courses of MGT, MKG, FIN, ECO, ACC, BUS (May Include Co-op and MBA options)12
And the Following Courses Outside the College of Business
Nine Niagara University General Education Foundation Courses27
Four Distribution Courses12
ENG 231Business Communication3
Three Elective Courses outside the College of Business9
Total Credits132
1

General Education, Analytical Skills courses