The minor in Social Media and Digital Marketing is designed for business and non-business majors. The program provides students with crucial knowledge and skills to launch careers in this exciting and dynamic space. Through engaging, experiential classes, students will discover how to create digital brands, build customer profiles, develop content strategies, analyze digital interfaces, leverage big data for insights, and map customer journeys for impact and success.
|MKG 181||Principles of Marketing||3|
|MKG 305||Integrated Marketing Communication||3|
|MKG 381||Search and Digital Metrics||3|
|MKG 382||Social Media Planning||3|
|MKG 383||Big Data in Marketing||3|
|One additional 300-level MKG course||3|