Social Media & Digital Marketing, Minor

Goals

The minor in Social Media and Digital Marketing is designed for business and non-business majors. The program provides students with crucial knowledge and skills to launch careers in this exciting and dynamic space. Through engaging, experiential classes, students will discover how to create digital brands, build customer profiles, develop content strategies, analyze digital interfaces, leverage big data for insights, and map customer journeys for impact and success.

MKG 181Principles of Marketing3
MKG 305Integrated Marketing Communication3
MKG 381Search and Digital Metrics3
MKG 382Social Media Planning3
MKG 383Big Data in Marketing3
One additional 300-level MKG course3