Technical (B2B) Marketing, Minor

Program (For Non-Business Majors)

The minor is designed for non-business majors enrolled in any major. It would be particularly valuable for students enrolled in the chemistry, biochemistry, biology and criminal justice majors. The student must complete a total of six courses in order to obtain the minor. The required courses and course options are listed below.

Course Requirements
Required Courses
MKG 181Principles of Marketing3
MKG 305Integrated Marketing Communication3
MKG 335Sales Communications3
MKG 336Omni Channel Marketing3
Advised Elective Courses
Select two of the following: 16
International Marketing
Marketing Research
Consumer Behavior
Total Credits18

Other courses in the School of Business Administration may be selected in consultation with the coordinator