Communication and Media Studies, B.A. - Concentration in Public Relations/Advertising
B.A. Requirements
| Code | Title | Credits |
|---|---|---|
| Liberal Arts Requirement | ||
| VSJ 100 | Vincentian Social Justice | 3 |
| General Education | ||
| Foundation Courses | 27 | |
| Distribution Courses | 30 | |
| Major Requirement | ||
| CMS 100 | Introduction to Media Studies | 3 |
| CMS 120 | Media Writing | 3 |
| CMS 200 | Media Theory | 3 |
| CMS 222 | Digital Journalism | 3 |
| CMS 245 | Digital Media Production | 3 |
| CMS 330 | Research Methods | 3 |
| CMS 345 | Video Production and Laboratory | 4 |
| CMS 395 | Mass Communications Law | 3 |
| CMS 460 | Senior Seminar | 3 |
| Media Writing Elective | 3 | |
| CMS Electives | 15 | |
| Advised Electives | 15 | |
| Total Credits | 121 | |
Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| Media Writing Electives (2) | ||
| CMS 222 | Digital Journalism | 3 |
| CMS 226 | Specialty Journalism | 3 |
| CMS Electives (3) | ||
| CMS 310 | Advertising | 3 |
| CMS 315 | Public Relations | 3 |
| CMS 361 | Politics and Media | 3 |
| CMS 491 | Internship (PR/Advertising-related internship) | 3 |
| Advised Electives | ||
| ENG 231 | Business Communication | 3 |
| ENG 351 | Grant Writing | 3 |
| MKG 181 | Principles of Marketing | 3 |
| MKG 305 | Integrated Marketing Communication | 3 |
| MKG 311 | Marketing Research | 3 |
| MKG 313 | Consumer Behavior | 3 |
| MKG 325 | International Marketing | 3 |
| SPM 455 | Sport & Rec Marketing and Promotions | 3 |
| SPM 250 | Sport & Rec Communication & Technology | 3 |
| TRM 485 | Internet Marketing | 3 |
| TRM 487 | Mkg Tourism & Rec | 3 |