Communication and Media Studies, B.A. - Concentration in Public Relations/Advertising
B.A. Requirements
| Code | Title | Credits |
|---|---|---|
| Liberal Arts Requirement | ||
| NUB 102 | NU Beginnings 1 | 1 |
| General Education | ||
| Foundation Courses | 27 | |
| Distribution Courses | 33 | |
| Major Requirement | ||
| CMS 100 | Introduction to Media Studies | 3 |
| CMS 120 | Media Writing | 3 |
| CMS 200 | Media Theory | 3 |
| CMS 222 | Digital Journalism | 3 |
| CMS 245 | Digital Media Production | 3 |
| CMS 330 | Research Methods | 3 |
| CMS 345 | Video Production and Laboratory | 4 |
| CMS 395 | Mass Communications Law | 3 |
| CMS 460 | Senior Seminar | 3 |
| Media Writing Elective | 3 | |
| CMS Electives | 15 | |
| Advised Electives | 15 | |
| Total Credits | 122 | |
- 1
All Niagara University students entering as freshmen are required to take the one credit Niagara University Beginning seminar course (NUB 102 NU Beginnings) in addition to the 20 general education requirements.
Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| Media Writing Electives (2) | ||
| CMS 222 | Digital Journalism | 3 |
| CMS 224 | Freelance and Feature Writing | 3 |
| CMS 226 | Specialty Journalism | 3 |
| CMS Electives (3) | ||
| CMS 310 | Advertising | 3 |
| CMS 315 | Public Relations | 3 |
| CMS 361 | Politics and Media | 3 |
| CMS 491 | Internship (PR/Advertising-related internship) | 3 |
| Advised Electives | ||
| ENG 231 | Business Communication | 3 |
| ENG 351 | Grant Writing | 3 |
| MKG 181 | Principles of Marketing | 3 |
| MKG 305 | Integrated Marketing Communication | 3 |
| MKG 311 | Marketing Research | 3 |
| MKG 313 | Consumer Behavior | 3 |
| MKG 325 | International Marketing | 3 |
| SPM 455 | Sport & Rec Marketing and Promotions | 3 |
| SPM 250 | Sport & Rec Communication & Technology | 3 |
| TRM 485 | Internet Marketing | 3 |
| TRM 487 | Mkg Tourism & Rec | 3 |