Communication and Media Studies, B.A. - Concentration in Public Relations/Advertising

B.A. Requirements

Liberal Arts Requirement
NUB 102NU Beginnings 11
General Education
Foundation Courses27
Distribution Courses33
Major Requirement
CMS 100Introduction to Media Studies3
CMS 120Media Writing3
CMS 200Media Theory3
CMS 222Digital Journalism3
CMS 245Digital Media Production3
CMS 330Research Methods3
CMS 345Video Production and Laboratory4
CMS 395Mass Communications Law3
CMS 460Senior Seminar3
Media Writing Elective3
CMS Electives15
Advised Electives15
Total Credits122
1

All Niagara University students entering as freshmen are required to take the one credit Niagara University Beginning seminar course (NUB 102 NU Beginnings) in addition to the 20 general education requirements.

Concentration Requirements

Media Writing Electives (2)
CMS 222Digital Journalism3
CMS 224Freelance and Feature Writing3
CMS 226Specialty Journalism3
CMS Electives (3)
CMS 310Advertising3
CMS 315Public Relations3
CMS 361Politics and Media3
CMS 491Internship (PR/Advertising-related internship)3
Advised Electives
ENG 231Business Communication3
ENG 351Grant Writing3
MKG 181Principles of Marketing3
MKG 305Integrated Marketing Communication3
MKG 311Marketing Research3
MKG 313Consumer Behavior3
MKG 325International Marketing3
SPM 455Sport & Rec Marketing and Promotions3
SPM 250Sport & Rec Communication & Technology3
TRM 485Internet Marketing3
TRM 487Mkg Tourism & Rec3